PROFESSIONAL COMMUNICATION:-
Course Objectives:-
Student will be given hand-on / practical exposure on managerial skills such as leadership,
communication, team building, motivation, inter-personal relationship etc.
Course Duration:- 90 Hours
Course Contents:-
PART – 1:
COMMUNICATION AND MANAGERIAL SKILLS:-
Course Duration:- 44 Hours
Introduction to Business Communication:
Meaning, Importance & Objective: Principles of Communication, Form of Communication,
Communication Process, Types of Communication, Barrier of Effective Communication,
Techniques of Effective Communication, Ten Tips of Effective Communication Skills, Ethics in
Communication, Listening Skill: Listening & Speaking, Basic and Social Etiquettes, Ten tips of
a good Listener.
Non-verbal Communication:
Body Language, Gestures, Postures, Facial Expression, Dress Codes, Interpersonal Influence,
Nonverbal Communication, The Cross Cultural Dimensions of Business Communication.
Language Skills for Effective Communication:
Parts of Speech, Forms of Verbs & Tenses, Idiomatic use of Prepositions, Preposition and
Conjunctions, Articles, Punctuation and Capitalization, Vocabulary.
Introduction to Business Writing:
Structure and Layout of Business Letters, Essentials of Effective Business Correspondence,
Mechanical Structure or Parts of a Letter, Business Letter, Application Letters, Circular,
Permission, Leave & Job Application Letters, Good will Message, Emails and Memos.
Book Review :
Book Reading Habit, Writing a Good Book Review, Preparing the PPT for Presenting the Book
Review.
Presentation Skills:
Technical & Non Technical Presentations, Four ‘P’s of Presentations, Use of Audio Visual Aids,
6X6
Rule of PPT.
PART – 2:-
GOAL SETTING AND PERSONALITY DEVELOPMENT:-
Course Duration:- 46 Hours
Reaching Goal :
What is goal, SMART Approach, How to reach goal effectively.
Acknowledgement & Introducing the role of the coach :
Acknowledging the students as talented & ‘full-of-potential’ students. Sharing with students,
how the faculty can support them in creating & following up with their development plan.
Team formation & “Product of the Year” game :
Formation of Teams, Reinforcing the importance of attending the sessions, growth of individuals
as well as the team, SWOT analysis (Strength Weakness Opportunities & Threats).
Acknowledgement :
Helping them appreciates and recognizes their efforts & inculcating an attitude of celebrating
their wins, irrespective small or big they are.
Creating Self Awareness :
Triggering a thought process that makes them aware to their strength such as FIRO-B
(Fundamental Interpersonal Relationship Orientation – Behavior) and Locus of Control (LOC).
Helping them identify areas they need to develop, areas they need to polish, areas they need to
improve.
Leadership Role :
Helping them identify their career anchors (Career Anchors like Technical Competence,
Managerial Competence, Security & Stability, Entrepreneurial Creativity, and so on).
Giving & Receiving Feedback :
Team Game: Team simulation. Giving & Receiving feedback in teams, Practicing constructive
criticism.
References :
1. Business Communication by Lehman / Dufrence / Sinha (Cengage Pub.)
2. Business Communication and Personality Development by Biswajit Das, Ipseeta Satpathy
(EB Pub.)
3. Contemporary Business Communication by Scot Ober (Biztantra Pub.)
4. Communication by C.S. Rayudu (HPH Pub)
5. Contemporary Business English by Scot Ober (Biztantra Pub.)
6. Integrated Business Communication by Bonnye E. Stuart, Marilyn S Sarow (WSE Pub)
7. Business Communication by P D Mukharji Pearson Pub.
8. Powerful Communication Skills, Colleem Mckenna, 2003.
9. Report Writing in Business, T J Bentley, 2006.
10. Motivate to Win : How to Win yourself and others, Richard Denny, 2008.
11. How to be a better Team Builder, Eales-White R, 2009.
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